Celebrities Swap Booze for Buzz: The THC Drinks Taking the A-List by Storm

Anton Kirichenko -

Celebrities have long been the face of the alcohol industry, but a new contender is quickly capturing their interest—THC drinks. With stars like Snoop Dogg, Seth Rogen, and Gwyneth Paltrow backing cannabis beverage brands, there’s a refreshing twist in the world of celeb-endorsed drinks.

The Rise of Celebrity-Endorsed Cannabis Beverages

In a surprising turn of events, the glitterati have turned their backs on traditional alcohol brands, choosing instead to venture into the emerging market of THC-infused drinks. Names like Cann, Houseplant, and Willie’s Remedy are not just new to the industry; they’re revolutionizing it. “We saw a gap and a chance to create something truly unique,” shares Jake Bullock, CEO of Cann. Under the guidance of culinary creativity, Cann infuses flavors like blood orange into THC tonics, promising more than just a buzz.

For the uninitiated, THC drinks can be a mixed bag of experiences. Their psychoactive effects differ by state regulations, with products often measured in milligrams of THC. Experts recommend starting with a minimal dose, ensuring a pleasurable and safe introduction to these drinks. According to Food & Wine, cannabis beverages offer varied experiences, from THC-infused seltzers to high-dose cocktails.

Star Power Behind the Buzz

The cannabis beverage market is saturated with A-list influence. For instance, Snoop Dogg has transformed his acquisition of Death Row Records into a label for THC drinks like the Blue Razz High Voltage. Meanwhile, Seth Rogen’s Houseplant invites consumers to sip on Pineapple Express-inspired beverages, tapping into his comedic roots and passion for cannabis.

Why THC Drinks?

The motivations behind this shift are manifold. Celebrities are drawn not only to the potential economic windfall—predicted to surpass $444 billion by 2030—but also to the personal allure of subtler, non-alcoholic nightlife choices. “Many stars are seeking alternatives that align with healthier lifestyles without sacrificing the fun,” says Bullock.

Refreshing Options for Every Palate

  • Death Row Records’ Blue Razz: A choice for every party-goer, offering high and low THC options.
  • Houseplant Pineapple: Light and refreshing, ideal for a lazy afternoon.
  • Willie’s Remedy: A classic nod to the grandmaster of grassroots cannabis with flavors that evoke cheer.
  • Cann Blood Orange Cardamom: A chic, sophisticated drink that complements any soirée with subtlety and flair.

Cannabis drinks are paving the way for a new kind of indulgence in the social scene—one where hangovers and empty calories are replaced by taste and experience. As celebrities lead the charge, the public’s curiosity—and taste buds—are sure to follow.