Celebrity Apprentice: A Sparkling Christmas Challenge in Lapland
Join 12 celebrities in a festive task in Lapland, creating yuletide cookies with celebrity sparkle to support BBC Children in Need.

This holiday season, prepare to be enchanted as “The Celebrity Apprentice” returns to BBC One and iPlayer with a very special two-part Christmas episode. Lord Sugar’s star-studded lineup of 12 celebrities embarks on a magnificent journey to the snowy landscapes of Lapland. Their mission? To create the perfect magical festive biscuit, with the proceeds benefiting BBC Children in Need.
The Lapland Adventure Begins
For the first time in the show’s history, the celebrities will tackle a yuletide challenge in the heart of reindeer country. Their task: to bake and pitch a Christmas-themed gingerbread biscuit to leading UK retailers. In a ground-breaking twist, these delightful creations will be available for purchase across the UK, adding a sweet touch to the festive season. According to BBC, a percentage of the profits will serve a noble cause, supporting the BBC Children in Need.
Celebrity Sparkle Meets Business Savvy
With the guidance of Lord Sugar’s trusted advisors, Baroness Brady and Mike Soutar, these celebrity contestants will navigate the competitive challenges of business in the spirit of the season. Who will impress Lord Sugar and secure their spot on the ‘nice list’? And who might experience the icy chill of the infamous boardroom?
Heartwarming Moments and Community Support
In a touching segment of the special, the candidates will visit the Chickenshed Theatre Trust, a BBC Children in Need-funded project, to present their creations and receive feedback from the children. The initiative involves disabled children and those with additional needs, emphasizing the spirit of giving and community.
Executive Insights and Festive Fun
Paul Broadbent of Naked emphasizes the dual delight of the show: our favorite celebrities joining forces for a good cause and witnessing their business acumen in action. Meanwhile, Kalpna Patel-Knight from the BBC teases a series rich with festive surprises. And for the first time ever, the winning product will hit store shelves, reinforcing the spirit of generosity that defines the holiday season.
Catch the Festive Spirit
With Christmas just around the corner, be sure to tune in to this unmissable television event. The Celebrity Apprentice: Christmas Specials promise both entertainment and heartwarming contributions to a beloved cause. Gather your friends and family for an unforgettable holiday treat as the magic of Lapland meets the warmth of giving.
Join the cheer, stay inspired, and watch as this festive mission unfolds on BBC One and iPlayer later this year.