Twitter user ApexAlphaJ posted an angry post in which he accused Sony of making female characters "too masculine." He attached two images of Aloy from Horizon: Forbidden West to his post: one from the official gameplay video and one fan redesign.

He also noted that the developers should "hire fans" to work on the new game.

At the time of this publication, ApexAlphaJ's post received more than 6.7 thousand likes and 24 thousand retweets. Many users also decided to speak out about this and thus created a new flash mob, in which they began to change the design of the characters to "perfect."