The French company Danone plans to stop using its own global brands on the Russian market. It is reported by the Russian mass media with reference to sources on the market.
In particular, the brands are Actimel, Activia, and Alpro. A representative of Danone Russia confirmed that the company is exploring various possibilities of how to make international brands more relevant to the local market.
There is no exact information on the details of the transfer of the Danone business to the new owner.
