Instinct3 Expands Horizons with New Publishing Arm 'Sidekick'

In an exciting new venture, German influencer marketing agency Instinct3 has announced the launch of its new games publishing arm, named “Sidekick.” With a vision to bring innovative ideas and support to the indie and mid-tier gaming markets, this move is set to combine their deep expertise in influencer marketing with game publishing dynamics. The excitement surrounding this development is palpable, as Sidekick promises to be a ‘full-service’ publisher dedicated to unique gaming experiences.

Unveiling the Sidekick Vision

Led by Instinct3 CEOs Jasmin Oestreicher and Melvin Frank, Sidekick is not just about publishing games; it’s about revolutionizing the way indie titles reach audiences. With their expertise, they aim to bridge the gap between creators and consumers, ensuring that genuine creativity shines through. Sidekick’s first project, “Deadly Days: Roadtrip,” signals their commitment to launching titles that resonate with gaming enthusiasts.

Lessons from the Past and Dreams for the Future

Reflecting on her journey, CEO Jasmin Oestreicher emphasized the importance of staying relevant and embracing change. “In an industry that’s constantly evolving, it’s crucial to maintain authenticity and bold ideas without losing touch with the past,” she said. Oestreicher’s insight highlights the delicate balance Sidekick hopes to maintain, crafting content with local sensitivity and long-lasting impact.

A Commitment to Indie Developers

Melvin Frank’s vision for Sidekick extends beyond conventional publishing practices. “Each project we’ve worked on has taught us invaluable lessons about engagement and longevity. Sidekick is more than just a publisher—it’s a partner for indie developers,” he shared. By focusing on games that align with their core values, the agency aims to enhance the landscape for upcoming creators and ensure their voices are heard.

Building a Legacy of Success

Instinct3’s prior foray into publishing with titles like “9 Kings” and “Asgard’s Fall - Viking Survivors” set a strong foundation. However, with Sidekick, they aspire to raise the bar, combining their marketing prowess with supportive publishing strategies. “Our goal is simple,” Frank stated. “Every launch should surpass the previous, setting new standards and redefining success in the indie game realm.”

According to PC Games Insider, the launch of Sidekick marks a new era in game publishing, driven by passion and a deep understanding of both the industry and its audience.

Let us anticipate what exciting, groundbreaking projects this new chapter will bring to life!