Nike has joined forces with Roblox, a popular online gaming platform, to create a virtual world called Nikeland.
There are endless ways to express yourself on Roblox.
— Roblox (@Roblox) November 18, 2021
That’s why, in the all-new NIKELAND experience, you can create your own sports and style your avatar with @Nike gear: https://t.co/iwB5AixPeN pic.twitter.com/kBaUP1WpMx
Nike's virtual world will be created based on the company's current headquarters and exist within Roblox. Nikeland will feature fields, buildings, and arenas where you can compete with other players in various mini-games. The company noted that this virtual world will be free. With its help, the company can test new products and study the interests of consumers.
Within this metaverse, players can also dress their characters in Nike products. Additionally, it is planned to add an option of virtual presence at world sporting events within the metaverse.
With the help of Nikeland, Nike plans to win over a new generation of athletes and sports enthusiasts and make them the brand's fans in the future.
Teaming up with Roblox is Nike's second step towards the creation of the metaverse. In early November, the company filed several new trademark applications for virtual sneakers and clothing.
