A Mediascope study cited by Vedomosti said that Instagram’s average daily reach over the year was five times less than that in February 2022: back then, the figure was not 6%, but 31%.
This figure for the same period went down 3.5 times for Facebook – from 7% in 2022 to 2% in 2023.
According to Mediascope, Telegram and VKontakte were the main beneficiaries of the redistribution of the social network audience.
