The Summer 2025 It Bags That Celebrities Can't Get Enough Of

It feels like we’re right back in the golden age of the It bag. That time when the right arm candy said everything, and certain styles were impossible to get your hands on no matter how long the waitlist. Fast forward to 2025, and the girls (and guys) are once again fully invested. This summer has seen a wave of major contenders all making a strong case for icon status. Some are comebacks. Others are fresh from the runway. But the energy is the same.

Gucci GG Marmont: The Timeless Classic

Let’s start with a modern classic—the Gucci GG Marmont shoulder bag. This Alessandro Michele-era creation may have made its debut in 2016, but it remains a staple in wardrobes across the globe. Kirsten Dunst has been spotted with the pale blue version, a testament to its endless versatility. Whether worn crossbody or over the shoulder, the GG Marmont continues to be a favored choice for understated elegance, providing a simple yet sophisticated style statement this summer.

Saint Laurent’s Sleek Statement: The Baby Icare

Taking a cue from oversized elegance, the Saint Laurent Baby Icare is the latest sensation. Building on the wealth of acclaim enjoyed by its predecessor, the Icare, this smaller version does not compromise on style. A celebrity endorsement by the likes of Zoe Kravitz and Charli XCX indicates that this iteration, with its sleek design and iconic gold monogram, is destined for similar acclaim when released later this summer. Expected to cause a retail rush, it has already inspired a considerable buzz, with fans eagerly awaiting its launch.

Fendi Spy Bag: A Nostalgic Comeback

The 2005 classic Fendi Spy Bag reenters the limelight, much to the delight of fashion nostalgists. Its distinct, slouchy design and woven handles once adorned arms worldwide. Now, seen at Wimbledon on Bel Powley and Poppy Delevingne, it reignites its allure for the Y2K aesthetic lovers. With a touch of modern elegance through intricate leatherwork, it’s nicknamed the “comeback kid” by fashionistas and looks set to mimic its former glory.

Valentino’s Dual Offerings: Panthea and Nellcôte

Valentino’s venture into creating dual sensations this summer cannot be overlooked. The Valentino Garavani Panthea Bag exudes an aura of quiet luxury and structure, favorited by Anne Hathaway. Meanwhile, its wilder cousin, the Nellcôte, is inspired by the legendary Villa Nellcôte, gaining attention with rebellious accents and grommet details. The Panthea mixes sophistication with functionality, whereas the Nellcôte attracts attention with its rock and chic appeal - a pairing that ensures Valentino continually commands the fashion stage.

With such a variety of styles capturing the attention of stars and fashion enthusiasts alike, it’s clear: the era of the It bag is well and truly back. So, what’s your favorite in this sumptuous lineup? Whichever you choose, you’re in the iconic company of today’s trendsetters. According to Red Carpet Fashion Awards, the It bags are indeed the hottest accessories this season.