Why Kids Are Craving Video Games as Holiday Gifts and Want Parents to Join

Anton Kirichenko -

Video Games Top the Wishlist This Holiday Season

As the festive season approaches, video games are emerging as a top contender on kids’ wish lists. Recent research from the Entertainment Software Association (ESA) reveals that nearly three in five children are keen to receive video game-related gifts. This places video games closely behind the more traditional desires for money and gift cards.

The Unasked Wish: Parental Participation

Beyond the mere acquisition of games, a surprising number of children yearn for shared experiences with their parents. According to the ESA’s findings, 58% of children expressed a desire for their parents to join in their gaming escapades. This interest escalates among younger kids, especially those aged 5-7, reaching a remarkable 73%. Such statistics echo a growing trend where gaming is not just solitary but a means of familial bonding.

The Hottest Video Game Requests

For the younger generation, the choices are varied yet specific. Leading the charge are requests for in-game currency, essential for enhancing current gaming experiences. Additionally, video game consoles, physical games, and subscriptions have garnered significant interest. The enthusiasm is mirrored by parents, who intend to spend an average of $736.83 on gaming gifts.

Understanding the Importance of Video Game Ratings

To ensure a safe gaming environment, the ESA emphasizes the critical role of the Entertainment Software Rating Board (ESRB). The majority of parents actively consult ESRB ratings to discern age-appropriate content. According to research from ESRB, conducted by Hart Research Associates, over three-fourths of parents regularly rely on these ratings. The system includes age categories, content descriptors, and interactive elements to offer comprehensive guidance.

Setting Parental Controls: A Must-Do

In a landscape dominated by digital interactions, parental controls have become indispensable. Most parents of young children utilize parental control features to manage gaming times and restrict in-game purchases. Such tools not only provide peace of mind but also empower parents to create a constructive gaming ecosystem tailored to each child’s needs.

The online nature of modern games means that kids can connect with peers worldwide. ESA advises parents to engage in open discussions about the dynamics of online interactions. Such conversations ensure children practice mindful and respectful interactions and know how to handle inappropriate situations.

Embracing a Shared Gaming Future

The data paints a clear picture: video games have carved a niche where entertainment meets connection. The growing interest in parents gaming alongside their children signifies a shift towards communal experiences. According to PR Newswire, embracing this trend may well fortify family ties, transforming video games into a vehicle for unity.

As holiday seasons unfold, the resonance of gaming as a shared experience takes center stage, offering families an opportunity to connect, laugh, and create cherished memories long after the games are turned off.